Chief editor’s Profile

Dr. Mithilesh Kumar Choubey

(MBA, PhD, PG Diploma in Journalism & Mass Com)
Editor-in Chief, Jamshedpur Research Review
Dr. Mithilesh Kr Choubey
Brief Profile
Currently associated with the Department of Journalism & Mass Communication, Jamshedpur Women’s College , Dr. Mithilesh Kr Choubey is an eminent writer, educationist, and researcher. In hiscredit there are ten research papers and two books in Hindi.in the year 2000, he started his career as an academic counselor (Management Programme) at IGNOU preferring a relatively unexplored area of teaching- research work supervision’. and supervised more than 100 research works between 2001 to 2019 covering almost every areas of business management as an university approved research guide of IGNOU on university approved research topics. His first novelसन अस्सी (San Assee) was published in 2017. San Assee was a regional best seller in 2016. The book was focused on the socio-economic condition of a small industrial city named Jamshedpur. It was an experimental book that documented the socio-economic life of 1980’s Jamshedpur in a very interesting manner.
Book Review of San Assee-authored by Dr. Mithilesh Kumar Choubey in Hindustan Times
San Assee in Danik Jagran, November 19 2017
His another book ‘JWC Jansanchar Wahini, was published in 2018. The subject areas of the book was focused on changing nature of Indian media.
He has been honoured by many organizations and academic institutions for his extraordinary contributions in the area of academics, literature and research.

In 2018 he got prestigious Sohal Lal Tater award in XLI Annual Conference of Indian Society of Gandhian Studies.

Dr. Mithilesh Kumar Choubey receives Sohan Lal Tater Awards of ISGS during XLI annual Conference of Indian Society of Gandhian Studies from Sri. Saryu Rai, Senior minister of Jharkhand Government
His many case studies and research papers were awarded in India’s best academic institutions.

Researchgate Profilehttps://www.researchgate.net/profile/Mithilesh_Choubey
Google Scholar profile :Dr. mithilesh Kumar Choubey
Recent Publications:https://www.researchgate.net/profile/Mithilesh_Choubey/publications

 

RESEARCH PAPERS PUBLISHED : TOTAL- 10
Title
Name of the journal
Index No.
Details
a) Corporate social responsibility- trends and practices
Land To lab
ISSN-975-282X
Vol 4 No.13A, January 2012
b) Buyer behavior of small city customers of organized retail formats
Jamshedpur Research Review
ISSN 2320-2750
Vol 1 :Issue 1: December 2012
c) Jugaad Technology , Reverse innovation and disruptive innovation: Integrating together
Jamshedpur Research Review
ISSN: 2320-2750
Vol 2: Issue 2: March- May 2013
d) Hedonistic philosophy: Ancient and modern view
Jamshedpur Research Review
Jamshedpur Research Review
Vol II: Issue VII : June 2014
e) Science of Meditation for inner peace and wellness
Jamshedpur Research Review
Jamshedpur Research Review
Year III Volume III Issues X 2015
f) किताबघर के बंद दरवाजे के पीछे गुम लुगदी उपन्यास
इस्पातिका
2231-4806
अंक 10, वर्ष 5 जुलाई –दिसंबर 2015
g) Haradih and its Historic temples: A ground report
Jamshedpur Research Review
ISSN 2320-2750
Year III :Volume III: Issue X :March 2016
h) Two years of BJP Govt in Jharkhand
Jamshedpur Research Review
ISSN 2320-2750
Year V: Volume I: Issue XIX 2017
i) Political Advertising in India
Jamshedpur Research Review
2320-2750
Vol 4: Issue XXIX: April- May 2018
j) Performance Appraisal of four years of Jharkhand Government
Jamshedpur Research Review
2320-2750
Year 7 Vol 1: Issue XXXII: April- January 2019
Total: 10
UGC SPONSORED NATIONAL AND INTERNATIONAL SEMINARS
Year
Organization/ Topic
Place
Level
a) 2-4th November 2018
XLI Annual Conference of ISGS on Gandhi and one Word
Jamshedpur Women’s College
National
b) September 2017
त्रि-दिवसीय अंतर अनुशासनिक राष्ट्रिय सेमिनार हिंदी सिनेमा में अभिव्यक्त भारतीय समाज और संस्कृति
जमशेदपुर को-आपरेटिव कॉलेज, जमशेदपुर
NATIONAL
c) March 2015
68th All India Commerce Conference, KIIT Bhubaneswar
Binowa Bhawe University, Hazaribagh
NATIONAL
d) March 2014
67th All India Commerce Conference,
KIIT Bhubaneswar
INTERNATIONAL
e) March 2012
2 Days Workshop on Research Methodology
Sri Sankaracharya Mahavidhyalaya. Bhilai CH.
National
f) January 2012
National seminar on modern marketing and society-Marketing ethics and responsibility towards society.
Sri Sankaracharya Mahavidhyalaya. Bhilai CH.
National
g) March2012
Foreign Direct Investment : Changing paradigm
Karim City College, Jamshedpur
National
h) March 2011
Trends in contemporary management principles
Vidhyasagr University, West Bengal
National
i) February 2011
Empirical research in diverse streams of commerce and business management
Vidhyasagr University, West Bengal
National
j) 1-3 October 2010
Green Marketing :Strategy & Challenges
63rd All indie Commerce Conference, Goa
National
k) October 2010
Annual Conference on Market Economy and Gandhian Ethics
Indira Gandhi National Open University, New Delhi
National
l) January 2009
International business and entrepreneurship Fest.
IIT Kanpur
International
Orientation programme/Training programme attended : Total-03
Course
Year
Duration
Organization
Orientation/training programme for academic counselors
March 2 2019
March 2 2019
Indira Gandhi National Open University, Ranchi Regional Centre.
PhD Course Work
Session 2016(16PHDCOM04)
Six Months 2016
University Department of Commerce & Business Management, Department of Commerce & Business Managment
Academic counsellor’s training –online(ACT-Online)
09-10-2010- to 7-01-2011
3 Months( 3 Credit)
Staff training and Research Institute of Distance Education IGNOU New Delhi

BOOKS PUBLISHED- TOTAL- 2

Name of the book
Year of Publication
ISBN
San Assee(सन अस्सी)
(regional Best Seller)
1916
978-93-5267-586-9
Jansanchar Wahini
2018
978-93-5281-400-8
Total -2
RESEARCH WORK SUPERVISION
S.No
Topic
E.No
Year of university approval
1.
Job Satisfaction level of Call centre employees : A case study of Jamshedpur, Jharkhand
142088270
2016
2.
Entrepreneurship among young Muslim women in India : A case study of Jamshedpur
1111688272
2015
3.
Measuring the dealership effectiveness of Jaesh industrial suppliers Pvt Ltd, Jamshedpur
130170389
2015
4.
Impact of occupational health and safety policy and practices : A case study of Tata Motors Jamshedpur
130170253
2015
5.
A contemporary study of employee satisfaction levels of private and public sector banks of Jamshedpur, Jharkhand
100140946
2015
6.
Employee Satisfaction level of Tata Steel Workers: An empirical investigation
111168580
2015
7.
Study of Quality of Work life Balance in JUSCO, Jamshedpur
072274148
2011
8.
Impact of Globalization on Tata Steel A case study of Jamshedpur Plant of Tata Steel( Under progress)
121826129
2015
9.
Attitude of graduate engineers towards Personal & professional ethics and moral values : A case study
072280435
2011
10.
Study of ethical and moral values among entrepreneurs of Jharkhand with special reference to Gandhism and Budhism
110958565
2014
11.
Marketing of rural crafts and artworks of Jharkhand ( JHRARCRAFT): A case study of Jharkhand
080958888
2011
12.
IMPACT OF IRDA Guidelines IRDA 2010 on the marketing strategy of LIC of India and other insurance companies of India
126839064
2013
13.
Attitude of workers towards trade unions: A case study of TWU
083475171
2011
14.
Attitude of teenage boys and girls towards brands.
970068585
2001
15.
Analysis of buyer behaviour of air conditioner.
002325787
2002
16.
Scope of advertising industry in Jamshedpur: an empirical investigation.
970070109
2002
17.
Impact of incentives on middle class for FMCG: A survey of Jamshedpur
980100842
2003
18.
Scope of network marketing business in India: an empirical investigation.
980101990
2003
19.
Buyer behaviour of life insurance products in India: A study.
034701486
2004
20.
Today’s market for ethnic paper greetings cards: an empirical study.
024116832
2004
21.
Attitude of middle class urban Indian women towards branded cosmetics: an empirical investigation in Jamshedpur.
012878537
2004
22.
Buyer behaviour of slender and modern design kitchen chimney: A study
032383115
2005
23.
Impact of sales promotion incentives on branded tea: an investigation.
990030337
2005
24.
Initiatives adopted by Life Insurance Corporation of India to face the challenges of post liberalized market conditions.
024116818
2005
25.
Customer survey for the home segment of personal computers.
032382801
2005
26.
Marketing initiatives taken by Amul ice-cream : an investigation
011361062
2005
27.
Dealership effectiveness of Mithila Motors limited: A case study of TATA MOTORS.
042967997
2006
28.
Unethical advertisements: a case study of India advertising world.
032382675
2007
29.
Mind mapping of urban middle class teenagers: an empirical investigation
043301969
2007
30.
Buyer behaviour of domestic water purifiers: a case study of RO water purifiers.
051253013
2007
31.
Marketing of rural products in urban markets: a case study of Gramshree Mela.
052552107
2007
32.
Buyer behaviour of organized retail formats in ‘Grade C’ cities of India: A case study of Jamshedpur market.
032383179
2007
33.
Buyer behaviour of 150 cc motorbikes: A study
061097328
2007
34.
Children’s role in family buying decision making.
043301421
2008
35.
Impact of celebrity endorsement on customer : A study
970070639
2008
36.
HLV oriented Marketing of life insurance products: a case study of LIC
990217661
2007
37.
Problems and challenges for micro, small and medium size enterprises and their financial institutions: A study
071173764
2008
38.
Study of marketing mix with respect to HCL Info system.
062439227
2008
39.
Marketing initiatives taken by a private sector bank to market its financial products
062438572
2013
40.
Critical analysis of physical distribution system of TRYL with respect to its customer satisfaction
052335052
2013
41.
Advertising effectiveness of what an idea Sirjee ad. Campaign of idea cellular
070978771
2009
42.
Future of direct to home TV : A case study of Indian Market
072201787
2009
43.
Corporate social responsibility in Tata steel : A study
061097872
2008
44.
Problems and challenges before organized retail business in current recession period : a case study of organized retail sector
062438232
2013
45.
Marketing Initiatives Taken by a private sector bank to market its financial products.
062438572
2008
46.
Sales force management practices in private sector bank: A case study of Axis Bank.
043301177
2008
47.
Brand Extension Strategy of GlaxoSmithKline Consumer Healthcare: A case study of Horlics brand
062438028
2013
48.
Impact of Economic Recession on Employee psyche: A case Study of Tata Motors.
024116420
2013
49.
How Green is your shopping Bag?
072201225
2010
50.
Reasons for Declining sales of Tata Nano: An Investigation
052502919
2011
51.
Customer Attitude Towards Pyari Jodi Plan of BSNL: An empirical investigation
081032420
2011
52.
Attitude of Graduate engineers of TATA MOTORS towards personal and professional ethics& moral Values: A case study.
72280435
2013
53.
Role of Adityapur Industrial Area in Accelerating industrialization process in Adityapur Area of Jharkhand.
072201716
2010
54.
Behaviour of internet users of tier III cities of Indian : A study
062439162
2009
55.
Marketing Strategy of Perfetti Van Millie : A case study
072213846
2011
56.
Brand building initiatives through mega cricket events : Miss or Hit
403301270
2010
57.
Marketing Strategy of a new type of a fast Moving Consumer Durable : A case study of Aliva crackers
072202076
2009
58.
Brand perception of Lafarge Cement : An empirical investigation
062438952
2008
59.
Impact of recession on the buyer behaviour of four wheelers: A case study of Indian customers.
072201913
2009
60.
Fuel Branding : A case study of Indian Fuel Retailing Sector
042968136
2012
61.
Revivify traditional Advertising Media : A case study of Indian television
062439170
2008
62.
Selling life insurance products : Problem and challenges before Indian private life insurance agents.
050502711
2010
63.
Problems and challenges : A case study of ‘Tata Swach’Water purifiers
052502787
2010
64.
Measuring the training effectiveness of Indo Denish Tool Room Jamshedpur-
0913313334
2010
65.
Impact of Termination of Hero Honda Joint venture the brand image of upcoming motorcycles of Hero Group
091534839
2011
66.
Attitude of adult middle class customers towards instant noodles
091398292
2011
67.
Attitude of small city customers towards FDI in retail
091569672
2011
68.
Impact of social media on the buying behavior of Consumer Durables: A study
083305187
2011
69.
Revival Strategy of BATA India: A case study
052502854
2011
70.
Khane ke baad kuch mitha hojaye : a case study of Cadbury Dairy Milk
091534839
2011
71.
SWOT analysis of tourism industry of Jharkhand
105190585
2012
72.
Fun, Taste and Digestion: A case study of Dabur Hazmola
091446633
2012
73.
Advertising effectiveness of ‘Khusbu Gujrat ki’ & ‘MP Gajab Hai’: A comparative Strategy
091446623
2012
Awards & honours
  • Sohan Lal Tater award for best research paper in2018 jointly organized by Jamshedpur Women’s College and ISGS at Jamshedpur Women’s College.
  • Won the best research paper and case study award in UGC sponsored national level seminar organized by Sankaracharya Mahavidhala , CG. 2010
  • Won second prize in national level competition on ‘IPO and Stock’ organized by IIT Kanpur,
  • Honoured by Jharkhand Journalist Welfare association in 2018
Other Academic Responsibilities
Designation
Area
Institution
a) Vice –chancellor’s Nominee, Board of Studies
Degree level Mass Com (Honours Prog)
Jamshedpur Women’s College, Jamshedpur
b) Question paper Setter
Degree level Mass Com
honours Prog
Jamshedpur Women’s College, Jamshedpur
c) Question paper Setter
Degree level Mass Com
honours Prog
ARKA Jain University, Jharkhand
d) Evaluation work- Dissertations
MS-100
IGNOU, New Delhi
Contact Info:

Phone :09334077378

Email: editorjrr@gmail.com