Chief editor’s Profile

Dr. Mithilesh Kumar Choubey

Editor-in Chief, Jamshedpur Research Review

(MBA, PhD, PG Diploma in Journalism & Mass Com)





Dr. Mithilesh Kr Choubey is an eminent writer, educationist, and researcher, presently associated with the Department of Journalism & Mass Communication ofJamshedpur Women’s College, Jamshedpur, Jharkhand.

He has 15 years of experience of teaching and research work supervision at colleges and universities levels. He has supervised 75 research projects in last 15 years.

In his credit there are ten research papers and two books also .

His first novel सन अस्सी (San Assee) was published in 2017. San Assee was a regional best seller in 2016. The book was focused on the socio-economic condition of a small industrial city named Jamshedpur. It was an experimental book that documented the socio-economic life of 1980’s Jamshedpur in a very interesting manner.

Book Review of San Assee-authored by Dr. Mithilesh Kumar Choubey in Hindustan Times
San Assee in Danik Jagran, November 19 2017

His another book ‘JWC Jansanchar Wahini, was published in 2018. The subject areas of the book was focused on changing nature of Indian media.

He has been honoured by many organizations and academic institutions for his extraordinary contributions in the area of academics, literature and research.

In 2018 he got prestigious Sohal Lal Tater award in XLI Annual Conference of Indian Society of Gandhian Studies.

(Dr. Mithilesh Kumar Choubey receiving Sohan Lal Tater Awards of ISGS during XLI annual Conference of Indian Society of Gandhian Studies from Sri. Saryu Rai, Senior minister of Jharkhand Government ).

His many case studies and research papers were awarded in India’s best academic institutions.


Google Scholar profile :Dr. mithilesh Kumar Choubey

Recent Publications:



Title Name of the journalISSNDetails
a) Corporate social responsibility- trends and practicesLand To labISSN-975-282XVol 4 No.13A, January 2012
b) Buyer behavior of small city customers of organized retail formatsJamshedpur Research ReviewISSN 2320-2750Vol 1 :Issue 1: December 2012
c) Jugaad Technology , Reverse innovation and disruptive innovation: Integrating togetherJamshedpur Research ReviewISSN: 2320-2750Vol 2: Issue 2: March- May 2013
d) Hedonistic philosophy: Ancient and modern viewJamshedpur Research ReviewJamshedpur Research ReviewVol II: Issue VII : June 2014
e) Science of Meditation for inner peace and wellnessJamshedpur Research ReviewJamshedpur Research ReviewYear III Volume III Issues X 2015
f) किताबघर के बंद दरवाजे के पीछे गुम लुगदी उपन्यासइस्पातिका2231-4806अंक 10, वर्ष 5 जुलाई –दिसंबर 2015
g) Haradih and its Historic temples: A ground reportJamshedpur Research ReviewISSN 2320-2750Year III :Volume III: Issue X :March 2016
h) Two years of BJP Govt in JharkhandJamshedpur Research ReviewISSN 2320-2750Year V: Volume I: Issue XIX 2017
i) Political Advertising in IndiaJamshedpur Research Review2320-2750Vol 4: Issue XXIX: April- May 2018
j) Performance Appraisal of four years of Jharkhand GovernmentJamshedpur Research Review2320-2750Year 7 Vol 1: Issue XXXII: April- January 2019
Total: 10


YearOrganization/ Topic Place Level
a) 2-4th November 2018XLI Annual Conference of ISGS on Gandhi and one WordJamshedpur Women’s CollegeNational
b) September 2017त्रि-दिवसीय अंतर अनुशासनिक राष्ट्रिय सेमिनार हिंदी सिनेमा में अभिव्यक्त भारतीय समाज और संस्कृतिजमशेदपुर को-आपरेटिव कॉलेज, जमशेदपुरNATIONAL
c) March 201568th All India Commerce Conference, KIIT BhubaneswarBinowa Bhawe University, HazaribaghNATIONAL
d) March 201467th All India Commerce Conference,KIIT BhubaneswarINTERNATIONAL
e) March 20122 Days Workshop on Research MethodologySri Sankaracharya Mahavidhyalaya. Bhilai CH.National
f) January 2012National seminar on modern marketing and society-Marketing ethics and responsibility towards society.Sri Sankaracharya Mahavidhyalaya. Bhilai CH.National
g) March2012Foreign Direct Investment : Changing paradigmKarim City College, JamshedpurNational
h) March 2011Trends in contemporary management principlesVidhyasagr University, West BengalNational
i) February 2011Empirical research in diverse streams of commerce and business managementVidhyasagr University, West BengalNational
j) 1-3 October 2010Green Marketing :Strategy & Challenges63rd All indie Commerce Conference, GoaNational
k) October 2010Annual Conference on Market Economy and Gandhian EthicsIndira Gandhi National Open University, New DelhiNational
l) January 2009International business and entrepreneurship Fest.IIT KanpurInternational

Orientation programme/Training programme attended : Total-03

Course Year Duration Organization
Orientation/training programme for academic counselorsMarch 2 2019March 2 2019Indira Gandhi National Open University, Ranchi Regional Centre.
PhD Course WorkSession 2016(16PHDCOM04)Six Months 2016University Department of Commerce & Business Management, Department of Commerce & Business Managment
Academic counsellor’s training –online(ACT-Online)09-10-2010- to 7-01-20113 Months( 3 Credit)Staff training and Research Institute of Distance Education IGNOU New Delhi


Name of the bookYear of PublicationISBN
San Assee(सन अस्सी)

(regional Best Seller)

Jansanchar Wahini2018978-93-5281-400-8
Total -2


S.NoTopic E.No Year of university approval
1.Job Satisfaction level of Call centre employees : A case study of Jamshedpur, Jharkhand1420882702016
2.Entrepreneurship among young Muslim women in India : A case study of Jamshedpur11116882722015
3.Measuring the dealership effectiveness of Jaesh industrial suppliers Pvt Ltd, Jamshedpur1301703892015
4.Impact of occupational health and safety policy and practices : A case study of Tata Motors Jamshedpur1301702532015
5.A contemporary study of employee satisfaction levels of private and public sector banks of Jamshedpur, Jharkhand1001409462015
6.Employee Satisfaction level of Tata Steel Workers: An empirical investigation1111685802015
7.Study of Quality of Work life Balance in JUSCO, Jamshedpur0722741482011
8.Impact of Globalization on Tata Steel A case study of Jamshedpur Plant of Tata Steel( Under progress)1218261292015
9.Attitude of graduate engineers towards Personal & professional ethics and moral values : A case study0722804352011
10.Study of ethical and moral values among entrepreneurs of Jharkhand with special reference to Gandhism and Budhism1109585652014
11.Marketing of rural crafts and artworks of Jharkhand ( JHRARCRAFT): A case study of Jharkhand0809588882011
12.IMPACT OF IRDA Guidelines IRDA 2010 on the marketing strategy of LIC of India and other insurance companies of India1268390642013
13.Attitude of workers towards trade unions: A case study of TWU0834751712011
14.Attitude of teenage boys and girls towards brands.


15.Analysis of buyer behaviour of air conditioner.0023257872002
16.Scope of advertising industry in Jamshedpur: an empirical investigation.9700701092002
17.Impact of incentives on middle class for FMCG: A survey of Jamshedpur9801008422003
18.Scope of network marketing business in India: an empirical investigation.9801019902003
19.Buyer behaviour of life insurance products in India: A study.0347014862004
20.Today’s market for ethnic paper greetings cards: an empirical study.0241168322004
21.Attitude of middle class urban Indian women towards branded cosmetics: an empirical investigation in Jamshedpur.0128785372004
22.Buyer behaviour of slender and modern design kitchen chimney: A study0323831152005
23.Impact of sales promotion incentives on branded tea: an investigation.9900303372005
24.Initiatives adopted by Life Insurance Corporation of India to face the challenges of post liberalized market conditions.0241168182005
25.Customer survey for the home segment of personal computers.0323828012005
26.Marketing initiatives taken by Amul ice-cream : an investigation0113610622005
27.Dealership effectiveness of Mithila Motors limited: A case study of TATA MOTORS.0429679972006
28.Unethical advertisements: a case study of India advertising world.0323826752007
29.Mind mapping of urban middle class teenagers: an empirical investigation0433019692007
30.Buyer behaviour of domestic water purifiers: a case study of RO water purifiers.0512530132007
31.Marketing of rural products in urban markets: a case study of Gramshree Mela.0525521072007
32.Buyer behaviour of organized retail formats in ‘Grade C’ cities of India: A case study of Jamshedpur market.0323831792007
33.Buyer behaviour of 150 cc motorbikes: A study0610973282007
34.Children’s role in family buying decision making.0433014212008
35.Impact of celebrity endorsement on customer : A study9700706392008
36.HLV oriented Marketing of life insurance products: a case study of LIC9902176612007
37.Problems and challenges for micro, small and medium size enterprises and their financial institutions: A study0711737642008
38.Study of marketing mix with respect to HCL Info system.


39.Marketing initiatives taken by a private sector bank to market its financial products0624385722013
40.Critical analysis of physical distribution system of TRYL with respect to its customer satisfaction0523350522013
41.Advertising effectiveness of what an idea Sirjee ad. Campaign of idea cellular0709787712009
42.Future of direct to home TV : A case study of Indian Market0722017872009
43.Corporate social responsibility in Tata steel : A study0610978722008
44.Problems and challenges before organized retail business in current recession period : a case study of organized retail sector0624382322013
45.Marketing Initiatives Taken by a private sector bank to market its financial products.0624385722008
46.Sales force management practices in private sector bank: A case study of Axis Bank.0433011772008
47.Brand Extension Strategy of GlaxoSmithKline Consumer Healthcare: A case study of Horlics brand0624380282013
48.Impact of Economic Recession on Employee psyche: A case Study of Tata Motors.0241164202013
49.How Green is your shopping Bag?0722012252010
50.Reasons for Declining sales of Tata Nano: An Investigation0525029192011
51.Customer Attitude Towards Pyari Jodi Plan of BSNL: An empirical investigation0810324202011
52.Attitude of Graduate engineers of TATA MOTORS towards personal and professional ethics& moral Values: A case study.722804352013
53.Role of Adityapur Industrial Area in Accelerating industrialization process in Adityapur Area of Jharkhand.0722017162010
54.Behaviour of internet users of tier III cities of Indian : A study0624391622009
55.Marketing Strategy of Perfetti Van Millie : A case study0722138462011
56.Brand building initiatives through mega cricket events : Miss or Hit4033012702010
57.Marketing Strategy of a new type of a fast Moving Consumer Durable : A case study of Aliva crackers0722020762009
58.Brand perception of Lafarge Cement : An empirical investigation0624389522008
59.Impact of recession on the buyer behaviour of four wheelers: A case study of Indian customers.0722019132009
60.Fuel Branding : A case study of Indian Fuel Retailing Sector0429681362012
61.Revivify traditional Advertising Media : A case study of Indian television0624391702008
62.Selling life insurance products : Problem and challenges before Indian private life insurance agents.0505027112010
63.Problems and challenges : A case study of ‘Tata Swach’Water purifiers0525027872010
64.Measuring the training effectiveness of Indo Denish Tool Room Jamshedpur-09133133342010
65.Impact of Termination of Hero Honda Joint venture the brand image of upcoming motorcycles of Hero Group0915348392011
66.Attitude of adult middle class customers towards instant noodles0913982922011
67.Attitude of small city customers towards FDI in retail0915696722011
68.Impact of social media on the buying behavior of Consumer Durables: A study0833051872011
69.Revival Strategy of BATA India: A case study0525028542011
70.Khane ke baad kuch mitha hojaye : a case study of Cadbury Dairy Milk0915348392011
71.SWOT analysis of tourism industry of Jharkhand1051905852012
72.Fun, Taste and Digestion: A case study of Dabur Hazmola0914466332012
73.Advertising effectiveness of ‘Khusbu Gujrat ki’ & ‘MP Gajab Hai’: A comparative Strategy0914466232012
Awards & honours
  • Honoured by Jharkhand District Administration for his scholarary contribution in the field of Gandhian Studies.
  • Sohan Lal Tater award for best research paper in2018 jointly organized by Jamshedpur Women’s College and ISGS at Jamshedpur Women’s College.
  • Won the best research paper and case study award in UGC sponsored national level seminar organized by Sankaracharya Mahavidhala , CG. 2010
  • Won second prize in national level competition on ‘IPO and Stock’ organized by IIT Kanpur,
  • Honoured by Jharkhand Journalist Welfare association in 2018

Phone :09334077378